"Is that a mirage, or just product placement?"

Shavua Tov.

The Jpost had an interesting article today on Subliminal messages.

Apparently, it has been approved by the Council for Cable and Satellite Broadcasting (whatever that is) to allow subliminal advertising in "entertainment, reality, and soap opera programming". I guess they figure that people are so addicted to these kinds of shows that there is no reason not to ad new subliminal messages to these shows. :)

Subliminal advertising has been a controversial issue for decades. There were claims in the the 60's and early 70's that movie studios would add a few frames of a cup of coke or a bag of popcorn into the movie reel and that would then make people thirsty or hungry because their mind saw the frames, but there eyes did not.

Whether this claim that the subliminal messages in the reels was true or not, the US government banned subliminal advertising in early 1974 and threatened TV stations and movie studios with the loss of their licenses if they were caught doing it.

Over the years many more "supposed" instances of subliminal messages have arisen especially related to Disney movies. Once again, there is little proof either way as to whether these claims are true or false, but in some of the cases, you can see where one might think that there is some truth to these claims. There was even a lawsuit brought against Disney in 1996 about this.

The Council for Cable and Satellite Broadcasting has strangely said that "subliminal advertising will not be allowed during news, documentary, investigative, or children's programming, or during movies."

I think it's a big mistake to allow these ads at all, but at least they must have some concerns if they don't want them to be shown during children's programming and have initiated only a 6 month trial basis.

Either way, there will be a lot more people getting hungry when they watch Survivor.

Don't forget to try and guess where the movie quote is from and Ive also added a subliminal message in this post, lets see if you can find it.


Thanks for reading.....



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The possibility that we may fail in the struggle ought not to deter us from the support of a cause we believe to be just.
– Abraham Lincoln